branding & web project
logo suite, color palette, typography suite, stationary design, web design & development
Project done
by Over the Mug
More about
the brand
Kristina, a fitness & mindset coach, is on a mission to guide women toward building a healthier relationship with their body, food, and movement. Through empowerment, education, and community, she helps women step into their strength — becoming confident, authentic, and unapologetically themselves. Her approach is rooted in compassion: no restrictions, no guilt, only love — for oneself and for one’s body.
Story behind
the logo
Kristina’s logo is a quiet blend of authenticity and refined femininity. The clean sans-serif type speaks to clarity and professionalism, while her handwritten signature brings warmth, individuality, and the softness of a personal story. The monogram ties it all together: a symbol of growth, confidence, and the journey back to one’s true self.
Color pallete:
typography suite:
