Hi there!
we are lidija & nemanja
We make businesses look
as good as they are.
perception that
matches reality.
prices that stop
apologizing.
brands that do
the convincing.
our philosophy
perception is a business
asset. we treat it like one.
Over the Mug is a designer-developer duo. We spent years watching capable businesses get haggled, compared, and underestimated because their brand told an old story. So we built a studio around one job: making the market see what's already true - and pay accordingly.
Every engagement starts with the same question: what do people assume about this business before anyone says a word? We reposition that assumption - in strategy, identity, and the website that carries them - until the first impression does the selling. One of us designs it, one of us builds it, and nothing gets lost in between.
Let's close the gap
Tell us where you're being underestimated - where deals stall, who you lose to, and what you'd charge if nobody flinched. If we can help, the next step is the Brand Diagnosis. If we can't, we'll tell you. Prefer email? Reach us directly at
info@overthemug.com